A New Era of Hip-Hop Supremacy chronicles how "Not Like Us" became a cultural phenomenon. Released in May twenty twenty-four, the diss track aimed at Drake debuted at number one and stayed there for twenty-one consecutive weeks, breaking the previous record. The episode traces the decade-long tension between Kendrick and Drake from the twenty thirteen "Control" verse through years of subliminal shots. It deconstructs the song's devastating lyrics, DJ Mustard's production, and Kendrick's deadpan delivery. The episode explores why a diss track resonated beyond hip-hop fans, the legal battles that emerged, and how streaming and social media sustained its historic chart dominance.
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